Post by account_disabled on Jan 8, 2024 5:44:59 GMT -5
Our team has written an ebook on the content audit including a content audit template. Heres how to get the most out of your existing content click here and download TABLE OF CONTENTS What is Content Shock The term was first used in by the US marketing expert Mark Schaefer. He defines this as follows The merging marketing era defined when exponentially increasing amounts of content intersect the limited human capacity to consume it. By this he means nothing other than that content creators produce significantly more content than users can consume.
This becomes clearer if we look at what is published online within seconds. Statista study on content shock Added to this is the constantly expanding online market. In addition to the successful networks new social networks are constantly emerging that attract the attention of your Phone Number List potential customers. The result is strong competitive pressure and loss of reach for all content creators. In order to continue to reach the desired recipients you have to invest more resources every click becomes more expensive.
Thats why content shock is equated with the fictitious point in time at which the costs of creating content exceed its added value . Content shock Through this process the main focus is on the question of profitability. The network is now characterized by numerous large companies with Asuitable financial capital. For smaller publishers the content marketing strategy seems doomed to failure . But is this really the truth The development of content shock If you take a closer look a lot has happened since Mark Schaefers statement.
This becomes clearer if we look at what is published online within seconds. Statista study on content shock Added to this is the constantly expanding online market. In addition to the successful networks new social networks are constantly emerging that attract the attention of your Phone Number List potential customers. The result is strong competitive pressure and loss of reach for all content creators. In order to continue to reach the desired recipients you have to invest more resources every click becomes more expensive.
Thats why content shock is equated with the fictitious point in time at which the costs of creating content exceed its added value . Content shock Through this process the main focus is on the question of profitability. The network is now characterized by numerous large companies with Asuitable financial capital. For smaller publishers the content marketing strategy seems doomed to failure . But is this really the truth The development of content shock If you take a closer look a lot has happened since Mark Schaefers statement.